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4’s C

4’s C


The choice of a ring is complicated because there are many different models and combinations of diamonds, cuts, carats, color and clarity. How do we manage this purchase, especially if we are few informed and if we are buying on the internet at a jewelry store that sells in the varied world of ecommerce?

To deal with these doubts, we can rely on simple steps and instructions to follow in order to buy the best jewel depending on our budget. There are four basic steps to evaluate that we can study before buying. These four steps are summarized as the 4 C by most jewelers. The first C is Carat (or weight), then there is the C of Cut, the third C refers to the Clarity (or purity) and the last but not the least is Colour.

The first C to be evaluated, that is, that of the Carat (or weight) refers to the diamond carat that starts from 0.001ct up to 20.00ct or more carats. Obviously, we women are attracted to big diamonds but certainly not all our boyfriends, partners or husbands can afford a diamond from 20.00ct. In the meantime, however, little advice that I can give to future buyers, we can be happy also with a 1.00ct diamond. Seriously, for a solitaire a carat of great effect is certainly a diamond of 0.20ct or even 0.30ct. If you want to choose a shoulder set solitaire, that is a solitaire with central diamond and smaller stones on the shoulder, you can opt for a central diamond of 0.20ct with stones on the sides or around smaller ones for a total, for example, 0.15ct. If instead you opt for a ring trilogy, a good idea and certainly original would be to choose the central stone larger than the two sides so as to underline the meaning of love present for your partner every time. Remember, in fact, the meaning of the trilogy ring is precisely that of loving each other yesterday, today and tomorrow as the first day. Finally, if you wanted to choose an eternity ring, it would be useful to opt for a total amount of at least 1.00ct total, so as to have many diamonds of at least 0.05ct each. In the Engagement Rings section available at the following link there are two categories of rings: Solitaires and Shoulder Set Solitaires. In the Diamond Rings section, instead available at this link, there are four categories: Cluster Rings, Full Eternity Rings, Half Eternity Rings and Trilogy Rings. The Infinity of London collection will be for you.

The second C to be evaluated corresponds to the Cut. There are dozens of different cuts of diamonds to choose from. Infinity of London proposes many to choose from available in every section of rings, pendants and earrings. The most classic and refined cut is the Brilliant or round. The diamond has a circular shape and its measurements vary according to the circumference of the diameter of two in two, for example a diamond of 0.10ct will measure 3.00 X 3.02 mm and so on. Another very special cut, which in my opinion is very elegant, is the Princess cut or square or carré: this diamond cut is perfectly square and for example a diamond of 0.20ct will measure 3.25 X 3.25 mm. Another diamond cut, always available in the world of Infinity of London, is the Baguette that has a rectangular shape with the two vertical sides very long compared to the horizontal ones. In this type of diamond cut, the light is impeccably irradiated and goes very well to be accompanied with small diamonds even small round on a solitary compound. The Hasher cut is very special because it is very similar to a Princess cut but without corners and has the same measures as a Princess cut. The Emerald cut is really original because it looks like a more uniform rectangle but with rounded corners. This cut is typical of natural green emeralds. An emerald cut diamond of 0.25ct will measure 5.00 X 3.00 mm. The oval cut on the Infinity of London is just oval and in my opinion well matches with colored stones surrounded by smaller round diamonds. The light in this diamond is extended over the entire surface, a diamond of 0.33ct of oval cut will measure 5.00 X 3.50 mm. The Marquise cut is really elegant because it is like an oval cut but with pointed and narrow North and South ends. A diamond measuring 0.30ct from the marquise cut measures 6.00 X 3.00 mm. Then there is the Pear or Drop cut. Very versatile as the tip can point both towards the top and towards the top. A diamond of 0.30ct will measure 5.00 X 3.00 mm. Finally there is the romantic Heart cut. Infinity of London has created a personalized ring for an Italian customer, named S. R., who asked for a daughter's three claws solitaire, the parts that support the diamond, with a high-quality diamond in the shape of an heart of 1.00ct for her eighteen-year-old daughter, inside the ring there was engraved a beautiful sentence full of meaning: 'I love you, your dad'.

The third C to be evaluated belongs to the category of Clarity (or purity). The purities of the diamonds are not visible to the naked eye, but only through special magnifying lenses. The purity indicates the presence or absence of all-natural imperfections within the diamond. Imperfections are defined by expert inclusions. There is a scale of diamond purities. The purest diamond, without any imperfection is called FL, Flawless (ie without imperfections), or even IF (Internally Flawless, therefore without internal inclusions). The scale continues with the words VVS: Very Very Small Inclusions, which is divided into two groups VVS1 and VVS2. Then there is the statement VS: Very Small Inclusions, also divided into two subgroups VS1 and VS2. The scale continues with the SI group: Small Inclusions, also divided into two groups SI1 and SI2. The scale ends with group I: Inclusions divided into three categories I1, I2 and I3. Of any group or category your diamond is part, do not be afraid. The inclusions will not be visible to the naked eye and will certainly not interfere with the shine of the diamond. Infinity of London offers its customers the following purities: VVS1, VS1 and SI1 that give the diamond an excellent performance and are really a good compromise in the quality-price ratio.

The fourth C to be evaluated is Colour. The colour of the diamonds is expressed through the alphabetical letters starting from the letter D through which the purest and whitest diamond is expressed. From the letter D to the letter F, the so-called 'colorless' diamonds are indicated. From the letter G to the letter J indicate the diamonds ‘near colourless’. From the letter K to the letter M the diamonds 'faint' or 'weak' are indicated which are more yellowish and not really white. From the letter N to the letter R indicate all those very yellow diamonds also called 'very light’. From the letter S to the letter Z indicate the ‘light’ diamonds that are really very yellow. Infinity of London proposes the colors E, F, G, H and I, allowing its customers to choose between high-quality and medium-high quality stones.

The last C to be evaluated is the Cost. A good compromise between the four C goes to form the final price of your diamond. Surely the choice of the diamond after reading these practical tips will be easier and more aware.

Finally, I would add the last C, which not everyone speaks: that is, the Certificate (or gemological certificate). The certificate is just the crasis, the synthesis and the absolute guarantee of our purchase. A good diamond that can be sold is subjected to hard checks by gemological authorities that create a real identity card of the diamond in which all the characteristics are shown: carat, color, size, clarity, type of cut and shape; more often, diamond fluorescence is reported to be none, faint, medium or strong. Everything is conveyed by a unique certificate number that belongs only to that specific stone and most of the time this certificate can be registered under its own name so as to certify its belonging. This often happens for those independent gemological laboratories that draw up certificates like the IGS, GIA, HRD with which Infinity of London has been collaborating for over twenty years.

Once you have all the information you need, it will now seem easier to choose the right ring for you. Do not be afraid to ask all the information you need from our team at Infinity of London.

Gemological Institute of AmericaInternational Gemmological SocietyAnchorCert Gem LabHRD Antwerp Institute of Gemmology
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